Today we’re discussing five marketing automation ideas that you can implement with Zapier. Marketing automation can save you time and resources, allowing you to focus on more strategic activities. If you’re looking for practical marketing automation ideas, you’re in the right place!
1. Send Postcard/Handwritten Card to Prospect
One fantastic marketing automation idea is sending a postcard or handwritten card to prospects after significant interactions like receiving a proposal, attending a demo, or filling out a lead form.
Services to Use: Lob, Client Circle
Automation Process: After capturing leads, you can add these prospects to a list that connects with on-demand print services. Zapier can automate the addition of new leads to this list.
Benefits: This automation makes it easy to send personalized mail without the headache of managing a large direct mail campaign. It’s a simple gesture that can make a big impression.
2. Add Prospects to Facebook Custom Audience
With recent online privacy changes in iOS, Chrome, Safari, and Firefox affecting retargeting pixels, adding prospects to a Facebook Custom Audience becomes a useful marketing automation idea.
Strategy for Automation: Use email addresses from your leads to create custom audiences on Facebook.
Benefits: This tactic drives relevant traffic to your website. You can also exclude current customers, keeping your prospect-targeted marketing efforts focused.
3. Send Ringless Voicemail After Webinar
Another effective marketing automation idea involves sending a ringless voicemail to attendees after a webinar.
Tool to Use: Sly Broadcast
Requirements: Make sure you have explicit permission from attendees, noted on forms and privacy policies.
Automation Example: Set up Zapier to send a pre-recorded thank you message along with next steps.
Benefits: This method helps you stand out from the crowd of automated emails and texts, increasing engagement and making your message more memorable.
4. Send Branded Company Mug After Google Review
Rewarding customers with a branded gift is a thoughtful marketing automation idea. After receiving a positive Google review, why not send out a branded company mug?
Tool to Use: Printful
Automation Concept: Each new Google review can trigger the automatic production and shipment of a mug with a custom message like “World’s Best Customer.”
Benefits: By automating this, you not only enhance customer goodwill but also encourage continuous positive feedback.
5. Send Podcast Playlist to Prospect After Meeting
Sharing valuable content post-meeting can leave a lasting impression, making it another great marketing automation idea.
Platform to Use: Spotify
Tool: Zap Chrome Extension for form filling
Automation Process: Once the meeting concludes, you can enter the prospect’s name and email into a form, which then triggers an automated email containing a playlist of useful podcasts.
Purpose: This tactic shows prospects that you value their time and interests, keeping the engagement going in a meaningful way.
We’ve discussed five innovative marketing automation ideas you can implement using Zapier: sending postcards, adding prospects to Facebook custom audiences, sending ringless voicemails, rewarding customers with branded mugs, and sharing podcast playlists after meetings.
These strategies can help streamline your marketing efforts and maintain a personal touch with your prospects and customers.
By following these marketing automation ideas, you can enhance your marketing strategy and significantly cut down on time-consuming tasks.